Eduardo Perez Armienta

Eduardo A. Dyer, MBA

Partner and Chief Planning & Development Officer

Eduardo studied Accounting at the UNAM and Business Administration at the Iberoamericana University. Has a B.A. diploma with the ITESM and a M.D. in International Marketing in Holland.

Eduardo joined the firm in 2006 as Executive Coach. In October 2013, he was appointed Partner and Chief Planning & Development Officer. He is responsible for long term planning, organizational development, strategic planning, marketing, advertising, communications, training, and the coaching and mentoring program.

He has served as President of the Mexican Association of Arms Manufacturers, President of the Plastic Manufacturers Association, Vice President of the Furniture Manufacturers Council of Canacintra, Vice President of the Board at the Shriner's Hospital for Crippled Children and as Member of the Board of several companies.

He is a speaker at the American Management Association (Mexico) and AMEDIRH (The H.R. Director´s Association), and professor of International Marketing at the American Alliant University (Mexico City Campus), and represented Mexico at the International Sales and Marketing Congress in Guadalajara and Peru, as well as at the International Leadership Association and the Center for Creative Leadership (CCL) conventions, where he is an active member. He is President of his Rotary Club.

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